2013 is the year you need to give your brand the ‘cool’ factor, and what better what to do that than to use printed shade cloth. What kind of new strategies do you need to implement to increase your brand’s exposure and ultimately create more business. In a fast-changing world of advertising and marketing keeping ahead of the curve is important, which is why having the cool factor this year is of paramount importance.


Placing your branding in the correct space is probably the ultimate goal of marketing. Yes yu advertise as much as possible, on as as many media as possible, but this is both expensive and dilutes the message your brand is trying to send. The youth of today, which is an important consumer market are not looking through the same lens as their parents, which means you need to use printed shade cloth at events and venues that they would frequent as well as tailor your brand to incorporate the tastes of today’s young people.


As to the quality of the product you should be using, Printed Shadenet Solutions use a petroleum by-product mesh called high density polyethylene (HDPE) that is stronger and cheaper than the more traditional PVC (polyvinyl chloride). The reason most branded shade cloth suppliers use PVC is because HDPE is extremely difficult to print onto, as it has a slippery surface. Printed Shadenet Solutions do not have this problem as they use a specially formulated ink, which adheres perfectly to the surface of HDPE.

Printed Shadenet Solutions work out of Cape Town, but deliver to the whole of South Africa. With more than a decade in the printed shade cloth business they are perfectly placed to give you advice on how you can give your brand the ‘cool’ factor this year. Visit their website for more information, pictures, contact details as well as order details. Branding is the cornerstone of marketing and looking at alternative media like shade cloth is a great way to increase exposure.