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2010: Mango Partners with Tourism Ministry for Mega Summit


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Johannesburg: Mango CEO Nico Bezuidenhout announced today that Mango has partnered with the Ministry of Tourism for the United Nations World Travel Organisation Summit on Tourism, Sport and Mega Events scheduled for 24-26 February at the Sandton Convention Centre.

The inaugural summit will provide a forum for debate and discussion viz-a-vis the leverage and growth of mega-events around the world. This on the eve of the 2010 World Cup. South Africa has fast become a sporting and mega-event hub on the world stage.

“Last year’s Lion’s tour, preceded by the IPL and before that several large-scale international events, significantly impacted our bottom line,” says Bezuidenhout. “One can only imagine the up and downstream benefits these events delivered to the South African economy.”

He says that, while in many ways a litmus test for South Africa, he expects the country to pass with flying colours when we host the 2010 World Cup in June and July this year. “The stage is set and the international community will be inspired by the African World Cup, and the over-achievement that our country will deliver.”

“It is important that South Africa considers its position on the world stage,” says Bezuidenhout, “and align our thinking, act as a collective in the interests of our country.” He says that Mango plans to continue its partnership with the Ministry of Tourism and forge more relationships where the airline will be able to act in the interests of the country, assisting in developing the market.

“Low cost travel has seen global growth of 10% last year, despite a worldwide recession, with a greater move to affordable air travel expected. Low cost airlines will play an increasingly important role in the development and growth of tourism sectors worldwide.”

Bezuidenhout, who will speak at the WTO Summit on Tourism, Sport and Mega Events met with Tourism Minister Marthinus van Schalkwyk late last year to explore avenues of collaboration.

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