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EXPO: Martijn Aslander Returns to South Africa to Challenge Business Leaders


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LIFEHACKER, globally renowned guest speaker and thought leader Martijn Aslander will once again return to the stage at the Finance Indaba to captivate audiences with his idiosyncratic mix of inspiration, confusion, information and entertainment.

This charismatic Dutchman has grown in popularity in South Africa as a ‘board room sparring partner' and always challenges business leaders, forcing his audience to think outside the box. He is an international expert in value creation, marketing 2.0, complementary economics, networking and life-hacking, with disruptive views on social and information capital.

As an explorer of the information age, Martijn's insights into networking and new technology helps leaders of global brands future-proof their operations. By teaching them to think differently about sales and influence, he helps prepare businesses for the new economy.

He will once again touch on some of his favourite themes, often aimed at “doing more in less time with less stress at a lower cost with more impact”. He covers a range of topics from the rapid adaptation to new technologies in modern society, the rise of the network economy to instant access to the latest innovations and the upcoming fall of powerful institutions and curbing climate change.

At last year’s event, in an address, titled “Forget ownership, attitude is the key to exponential growth in the 21st century”, he posited that the network effect is not only changing the world faster than ever before, but disrupting and decentralising both power and production.

"We will see the end of the big banks and law firms, he argued, and within 10 years, computer power will be a million times more powerful, and even more accessible to everyone. If you are in the financial industry, you still have time to transform,” he warned.

"That's why what you own or what you know is now of diminishing importance, while your attitude and your ability to adapt will be paramount. The stuff that is happening right now, you can’t measure it in classical economic terms. Abundant things are not measured,” he concluded.

Finance professionals and accountants register for the Finance Indaba 2017 for free with code FB2017!


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