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MARKETING: Change the Way You Do Content and Increase Sales

 





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IN TODAY’S day and age, developing new, constant and insightful content is a necessity for businesses in all industries. However, companies seldom allocate the resources necessary towards content creation and that is why most fail in achieving their marketing objectives.

“Getting started with content marketing can be daunting – from researching your audience to finding the words that meet your business objectives – there is a lot for the content marketer to do,” says Mignionette Fair, co-founder of EditA, a one-stop language shop for anyone with a story to tell.

Studies show revenue per customer is twice as high after marketing copy mistakes are fixed. Excellent copy increases traffic to your website and enquiries to your company. Using apostrophes correctly increases customers’ response rates and correcting a misspelt word can also increase sales.

For companies that do choose to develop fresh, frequent and engaging content, the benefits are massive. Content can provide a wealth of value for both internal and external business audiences says Fair. “Companies need to realise that content creation is a sales technique that they can use to speak to the hearts and minds of their clients.”

Research shows that 70% of the buyer’s journey is complete before speaking with a salesperson. That’s where good content comes in.

Content helps guide your prospects on their sales journey. According to a recent Moz study, over 88% of consumers use online search to seek out information about a company. Therefore, the content available about you is your first point of sale. “Buyers chose a solution provider that provided them with ample content to help navigate through each stage of the sales process.

“Consumers today are inundated with competing adverts and messages than ever before. Content marketing has the capacity to resonate more powerfully with your customers because it is carefully tailored to their needs and interests,” adds Fair.

More and more brands are realizing the impact of content marketing, so those who choose to ignore it will increasingly fall behind.


 
 
 
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