Gauteng Business News

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PROPERTY: Don’t Work with An Estate Agent, Work with An Expert Advisor


Recent Gauteng Business News

When it comes to buying or selling property many people turn to real estate agents to guide them through what is a complex, financially taxing process.
Unfortunately, the real estate industry has a somewhat muddied reputation in South Africa with many assuming that these qualified professionals are shady salesmen out to make a quick buck.

“While it’s true that you can find dishonest or badly qualified people in any industry there are a number of checks and balances when it comes to working as a real estate agent; from needing a fidelity fund certificate through to getting the required NQF (National Qualifications Framework) qualifications and regular training”, explains Bruce Swain, MD of Leapfrog Property Group. New entrants to the industry are required to achieve the qualification FETC: Real Estate (NQF level 4), to complete a 12-month internship under the mentorship of an experienced estate agent and to write and pass a professional designate exam (PDE) at the end of the internship.

“We require more at Leapfrog so in addition to these measures every Leapfrog agent has also committed to the following code of conduct”, says Swain.
Expert Advisors Adhere to a Code of Conduct
I, dedicate myself to professionalism; thereby making the home buying and selling process as successful and stress-free as possible.
1. Protect my clients’ interests at all times.
2. Disclose all information that may be applicable to my real estate transactions.
3. Never make misrepresentations or false statements.
4. Protect the Leapfrog brand at all times. The green logo is instantly recognisable around the country. I see this as a proud symbol of real estate excellence and trust.
5. Be a learning sponge. Employees at Leapfrog are encouraged to be curious and open to new and innovative ideas.
6. Adhere to the Estate Agency Affairs Board Code of Conduct, and to all other Acts and Laws that are applicable to the business of a professional, responsible and trustworthy real estate agency.
7. Value the trust my clients place in me and pledge to earn and respect that trust, with each action I take and every decision I make.
8. To act as mentor to Leapfrog interns and to share my knowledge and skills in their development

What Does an Expert Advisor Look Like?

Steven van Rooyen, Principal of Leapfrog Property Group Milnerton, has been an agent for over a decade and is well known for his excellent service in the Milnerton area, he describes the standard practices of an expert property advisor as becoming an area specialist;” I like to focus on an area and with this comes great knowledge of what the values are in the area, the demand and what the area has to offer. I am therefore able to give both buyers and sellers expert option on the market conditions, pricing correctly and can focus my marketing on a targeted group of buyers. Following through the process with good communication and information on the transaction is also critical.”

According to van Rooyen expert estate agents are reliable, knowledgeable and service driven; “Expert advisors keep up to date with training and legal requirements surrounding a property transaction so as to best advise buyers and sellers. They also keep up to date with an every changing market and will be able to answers questions about the area, the property and to guide buyers and sellers through the process”.

When it comes to one of the largest financial transactions the average South African will ever make, why settle for good enough, when you can work with an expert advisor to guide you through the process? “The key to finding the right estate agent is to ask questions”, advises Swain, “Ask about their experience, their knowledge of the local property market and their qualifications. If the agent in question can’t satisfy these queries, they’re not an expert advisor”.

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