MOBILE: WeatherTRAC Gives Marketers the Power Of True Location-based Mobile
Recent Gauteng Business News
Winter is around the corner and that means an increase in seasonal shopping habits. Coffee, hot chocolate, cold and flu medication and vitamins all experience a sales spike in the winter season.
Vicinity Media, Africa’s first true location-based mobile ad network have a unique targeting tool perfect for the coming colder months.
Vicinity’s WeatherTRAC targets mobile users based on their true location, but also on the current weather conditions of that location. For example, using this technology, a coffee retailer has the ability to load campaigns that only trigger once the temperature falls below 15 degrees in a given location. As soon as the mercury climbs above 15 degrees the campaign will pause, ready to reactivate when conditions allow.
WeatherTRAC, the first of many innovative contextual targeting tools Vicinity Media have in development, allows marketers to harness the power of true location based mobile.
Vicinity Media COO Neil Clarence comments: "Vicinity Media always targets firstly by location, and as weather is a location specific variable, we’ve build that into our targeting technology as a our first contextual trigger. WeatherTRAC is another example of why mobile is becoming the most effective, personal and relevant marketing tool in an increasingly connected world."
Business News Sector Tags: Infotech|