Gauteng Business News

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ENTREPRENEURSHIP: Zinto is Incubating Tomorrow’s Leaders


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South Africa has an unemployment rate of 24,3 % and in order to address the scarcity of jobs and alleviate escalating income disparity and poverty in the country, young South Africa’s are creating opportunities for themselves by seeking prospects and gaps in the market.

On Friday, 20 March, the Tomorrow’s Leaders Convention 2015, a highlight on the annual business calendar, will host top speakers and industry frontrunners who will inspire and uplift South Africa's young leaders of the future.

The aspiring entrepreneurs will be honoured by a gathering of professionals and have the opportunity to shine, to network, to learn, to be inspired, and to raise the bar personally and commercially, for themselves and their fledgling companies.

The theme of the initiative is ‘Millennial Generation’ and is being embraced by industries across South Africa in order to build new business magnates.

Exhibitors at the convention include the Zinto Marketing Group (Zinto) that has embarked on the ‘You are the Job’ initiative offering in-house training and ground work experience to talented but inexperienced youngsters in the hope that they will become independent entrepreneurs.

Zinto began as a small local promotions company and in just over 15 years, the brand activation, events and entertainment company has developed into an established below-the-line agency.

At the helm is CEO and founder, Michelle Combrinck who says: “As exhibitors our objective is to showcase how private-public partnerships can assist aspiring entrepreneurs and create jobs while alleviating poverty, inequality and unemployment among the youth.

Budding entrepreneurs need more support from corporate initiatives that can give of their time and resources, and guide, train and mentor start-ups by offering financial and marketing support. This is a golden opportunity for corporate South Africa and the public sector to embrace and mentor the new generation as being key for success in an organisation.

Delegates will be treated to the entrepreneurial success stories of keynote speakers and are encouraged to immerse themselves in the exhibition that which will serve as an opportunity to network with key industry players as well as participate in the various panel discussions scheduled throughout the day.

This event is open to the private and public sector and young leaders are urged to attend the convention and rub shoulders with prominent industry leaders.

Young leaders will be celebrated, new businesses will be born and exhibitions will be the order of the day as the ‘Millennial Generation’ gather at the Tomorrow’s Leaders Convention 2015 at Emperor’s Palace on 20 March 2015 from 9am to 5pm.

Government is playing in support of small businesses with an allocation of R3.5-billion on mentoring and training SMEs by the Minister of Finance, Nhlanhla Nene in his 2015 budget speech.


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