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AWARDS: Gometro Wins the Innovation in a Growth Market Meffy Award

 





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MEF, the global community for mobile content and commerce, has unveiled the winners of its 11th annual Meffys – the international awards for measuring success and rewarding innovation across the mobile ecosystem. The awards took place at a sell-out gala ceremony at The Westin San Francisco, hosted by CNET editor and broadcaster, Ashley Esqueda.

Judged by an independent panel of 40 journalists, academics, analysts and VCs from around the world, this year’s Meffys received a record 250 entries from over 30 countries, with the finalists and winners marking a year of mobile content and commerce, underscoring innovation and success across the ecosystem.

Mobile Education, mHealth, and Big Data – the new award categories for 2014 –illustrate the diversity of the mobile landscape as it continues to expand across new vertical sectors in both growth and established markets. Moreover, the ultimate winners have been recognised for their role in establishing the primacy of mobile in playing a central role in consumers’ everyday lives.

The Meffys, supported by Barclays, Docusign, Mahindra Comviva, Mozilla and Terra Networks, is a core part of MEF Global Forum, MEF’s second annual conference which gathered 300+ global mobile leaders, emerging mobile stars and vertical market executives from some of the world’s most influential companies to learn, network and meet potential partners from around the world.

Rimma Perelmuter, CEO at MEF said: “Every year the Meffys capture the dynamism of the mobile ecosystem, with the winners providing a unique window on how the industry is pivoting to provide an enhanced consumer experience and driving monetisation. The Meffys also demonstrate that mobile has the power to transform growth economies and drive social inclusion whilst also enabling more traditional verticals like education, health and publishing to innovate and disrupt traditional business models.

“This year, a record number of global entries - from Tanzania to the United Arab Emirates and Brazil to the Philippines – have established mobile as the ultimate platform to entertain, engage and enrich consumers around the world. Congratulations to all of the 2014 winners and thank you to all of the judges, sponsors and media partners.”

Meffys 2014 winners in full:

The Big Data Award
Alpine Data Labs for Alpine Chorus

The Consumer Trust Award
The Wireless Registry for Take Control of Your Wireless Identity

The Mobile Education Award
Wikimedia Foundation for Wikipedia Zero

The mHealthAward
Eko Devices for Eko Devices

The Life Tools Award
SwiftKey for SwiftKey Keyboard

The Mobile Money Award
Smart e-Money Incorporated for Mobile Cash Transfer Program

The Mobile Service Award
Mahindra Comviva for Econet Eco$ave powered by Mahindra Comviva mobiquity Money

The Monetization and Engagement Award
Pollen for Pollen VC

The Social and Entertainment App Award
Bitstrips for Bitstrips

The Social Responsibility and Development Award
Wikimedia Foundation for Wikipedia Zero

The Innovative App Award
Blippar for Blippar

The Innovation in a Growth Market Award
GoMetro for GoMetro Mobile Website

The Innovation in Technology Award
Qualcomm Technologies, Inc. for Qualcomm® Vuforia™ Smart Terrain™




 
 
 
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