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Send  Share  RSS  Twitter  11 May 2009

Business: SAITEX – New Management – New Vision 19 – 21 JULY 2009, Gall


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“We have done this to ensure that the synergy created by this coupling will deliver maximum benefits to both sets of exhibitors and visitors” said John Thomson, MD of EMS. He continued “Since its inception 16 years ago SAITEX has successfully promoted increasing trade between South Africa, African and other foreign countries - it is without doubt the most experienced international trade platform in Southern Africa – a platform EMS now intends to roll out into the rest of Africa”.

The co-hosting of SAITEX alongside AB7 is the first step in achieving this aim as well as bolstering visitor attendance.

Africa’s Big Seven, the only event of its kind on the continent, is a composite of seven separate but co-located events which showcase all aspects of the international food and beverage industries. With SAITEX being repositioned as a non-food retail showcase, the event complements AB7 – which has tremendous spin-offs for both exhibitors and visitors. SAITEX will run in an adjacent hall to AB7, taking advantage of the 7,000 visitors from 43 countries and exhibitors from 19 that already attend AB7. The number of international pavilions confirmed for this year’s AB7 is more proof that EMS is delivering buyers from the continent. Countries that have confirmed their participation include Britain, China, Turkey, Thailand, Argentina, Brazil, India, Pakistan, Singapore, Poland, Zambia, Ghana, Nigeria, USA, Korea, Indonesia, Germany and the Netherlands.

Over the years, trading partners from as many as 40 different countries have supported SAITEX, using it as a springboard into Africa. Trade figures between Africa and China, India and Brazil are confirmation of the growing trade opportunities between Africa and the rest of the world. Sino-Africa trade reached $72 billion in the first eight months of 2008, a 62% increase from the previous year. Similarly India has stated its intention to triple its trade with Africa over the next five years to $100-billion. Trade with Brazil has also increase significantly - during 2006, imports from Africa totalled US$8.1 billion, while exports to Africa were US$7.5 billion.

The only multi-sectoral trade fair of its size and kind in Africa, SAITEX hosts hundreds of exhibitors, showcasing products, services and opportunities from all over the world. Exhibitors get exposure to thousands of agents, distributors, importers and wholesalers with well-established infrastructure and trade networks throughout Africa and the world.

EMS, a long established exhibition organizer (1981), acquired title and rights to SAITEX in November 2008. The company is one of Africa’s most experienced exhibition organisers, with a 28-year track record of delivering successful trade fairs throughout the continent.


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