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MARKETING: Music Festival for Food Lovers where Everything is Delicious

 





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VWV Massive, a new division of leading international brand experience agency VWV, has announced the launch of “Delicious International Food and Music Festival” – an uber-trendy two-day food and music festival to be staged at the Blue Hills Equestrian Estate in Kyalami, Johannesburg over the weekend of Saturday 5 and Sunday 6 October 2013.

This highbrow event is unlike any staged in South Africa before, with UK celebrity chefs Aldo Zilli, Ed Baines and John Burton-Race being flown in from the UK to serve up incredible gastronomy, in exciting pop-up versions of their London based eateries. On the music front Grammy winners, acid jazz band Jamiroquai will headline the event, with popular local performers include LIRA, Prime Circle, Danny K, MICASA, Khuli Chana, Blackbyrd and Household Hold Funk, making up some of the support acts. Festival-goers will have three music stages to choose from, each with their own unique style and genre.

The culinary experience will also include an interactive DStv Celebrity Cook Off hosted by well-known DStv chefs, a Checkers tasting experience, and a huge artisan food market.

With music and culinary talent of this caliber included in the lineup, show patrons are in for a mind-blowing sensory experience of “massive” proportions.

Presented by DSTV in association with Checkers, Oceans Basket, The Sunday Times and Sowetan, the festival could simply not be better poised for success! Child-friendly areas will be hosted by “DStv Kids” ensuring children are kept entertained while their parents enjoy the festival. The kids area will also include activities such as skating half pipe, a “Bend it like Beckham” inspired soccer arena, chill-out zone, various kiddies activities and much more. This area will be hosted by DStv together with youth brands Converse and Mille Kids. Popular DStv kids characters will also make appearance.


 
 
 
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