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Send  Share  RSS  Twitter  09 Apr 2009

Business: HICA 2009 to Tackle Responsible Tourism


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Set to become Africa’s premier investment conference, preparations are currently underway to host the 3rd edition of the Hospitality Investment Conference Africa (HICA) from 4 to 6 November 2009.

The conference, scheduled to be held in Johannesburg, South Africa, is all about sharing knowledge, according to Mmatsatsi Marobe, CEO of the Tourism Business Council of South Africa, convenors of the conference.

‘We will be learning from world trends, industry insights and experiences. One of our aims is to align the development of tourism in the region with international best practice. We are all excited about the 2010 World Cup, but as an industry we need to be looking beyond big events. We need to be showcasing Africa as a viable investment destination’, she said.

“This conference brings together industry leaders and emerging entrepreneurs from across the continent. The dialogue the conference encourages between government leaders and the private sector role players has far reaching implications for the formation of policies that will affect the hospitality industry,” Marobe continued.

This year HICA will be putting an emphasis on Responsible Tourism as a means of creating better places both for people to live and to visit. With its close ties to sustainable and green tourism, Responsible Tourism is about generating greater economic benefits for local people, enhancing host communities whilst minimising the negative economic, environmental and social impact of tourism as per the 2002 Cape Town Declaration.

“Delegates will have a chance to discover how Responsible Tourism is good for business on all levels,” Marobe said. “Tourism is a commodity and a resource that must be protected. Responsible Tourism is a global phenomenon which everyone in the hospitality industry needs to be aware of.”

As a measure of the success of the conference, an impressive 85% of the delegates who attended HICA 2008 have clearly expressed their interest in attending this year's meeting.

Current sponsors of HICA 2009 include FNB, the Johannesburg Tourism Company and top hotel groups IFA, Rezidor and the Golding Hotel Investment Consultants.
For more information about HICA 2009, go to or contact Kagiso Mosue at TBCSA on tel: +27 (0)12 654 2711

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