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Send  Share  RSS  Twitter  12 Nov 2012

CONSTRUCTION: Renttech South Africa Increases Its Welding Portfolio with S


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As part of its strategic vision to become the leading Southern African supplier of welding and construction-related equipment, Renttech South Africa (Pty) Ltd recently purchased SA Welding (SAW). The acquisition provides Renttech South Africa with the opportunity both to add expertise to its current offerings and to expand its current footprint.

Part of the Brandcorp group of companies, Renttech South Africa is well-known for its rental capacity. In 2007, however, the company began increasing its portfolio to include the sale and distribution of a number of well-known brands from international original equipment manufacturers (OEMs), in particular the Lincoln Electric, Metrode and Smitweld product ranges. Now, with the SAW acquisition, Renttech South Africa has been able to enhance its welding-specific offering.

“Our acquisition of SAW provides us with complete synergy in our collective welding product offerings. While Renttech South Africa has developed a name as a welding equipment and consumables rental and sales company, SAW brings a wealth of experience in the direct sales and distribution of high-quality specialised welding equipment,” says Gerrit van Zyl, Managing Director of Renttech South Africa.

The acquisition further strengthens the company’s recently-awarded Harris equipment distributorship, according to Aletta Theron, Managing Director of SA Welding. “Renttech South Africa is one of only three South African companies with a Harris distributorship. Two major shipments of Harris products have already been added to our stockholding,” she points out.

“SAW brings a very large sales complement to the table,” says van Zyl. “SAW’s employees have many years of experience and knowledge in the welding industry, which adds impetus to Renttech South Africa’s own intellectual property and expertise in that arena.

“In addition, there is a fair amount of commonality between the OEM suppliers represented by both companies. By leveraging this synergy, Renttech South Africa has gained a competitive edge in terms of being able to apply the principles of bulk purchasing. The resultant savings we make are passed on to our clients, further endorsing Renttech as a preferred supplier of welding equipment,” van Zyl says.

“Renttech South Africa’s focus has traditionally been in the construction sector, with on-site rental and supply of welding equipment being particularly popular. Likewise, SAW has vast experience in the fabrication and engineering sector. By combining our market segment know-how, we are able to provide clients with a large array of welding products targeted to their specific needs,” adds Theron.

Van Zyl points out that in addition to Renttech South Africa’s existing construction client base, the company has also been involved in supplying products to the mining sector. “We supply welding equipment for the fabrication of, for example, earthmoving equipment buckets. Our welding consumables and equipment are also widely used for the maintenance of conveyors and other critical mining equipment. Two recent projects include Sishen and Grootegeluk.”

Van Zyl comments that, because Renttech South Africa views its well-trained employees as its most important asset, the company believes in investing in both a generalised and specialised skills transfer programme. “This entails in-house training on existing and new product ranges; sending employees overseas to our suppliers on a quarterly basis; and utilising the expertise and knowledge of OEM representatives who visit South Africa to increase the skills set of Renttech South Africa’s employees,” van Zyl explains.

“We are in the process of increasing our brand exposure in South Africa as well as expanding our footprint into Africa, via contractors. Renttech South Africa currently supplies products to the mining sector in the Democratic Republic of Congo (DRC); to the copper mines in Zambia; to the Zimbabwean platinum mining sector and for various projects in Angola and Mozambique,” van Zyl comments.

He continues: “Because of the sheer distances involved to service these clients, Renttech South Africa maintains a large stockholding of welding equipment to support these projects. We also send technicians to site to undertake routine maintenance. This is a very attractive and cost-effective option for these clients as it obviates the need for them to have their own maintenance teams. In addition, we provide a training service for their employees to ensure that they are competent in the use of the welding equipment.”

In addition to the SAW acquisition, Renttech South Africa recently secured the services of two specialists who were previously employed by a third player in the welding market. “We now have a very strong and competitive team operating out of Renttech South Africa’s offices, as well as the Kempton Park, Cape Town and Sasolburg offices of SAW. Together, Renttech South Africa and SA Welding can provide the marketplace with a complete, holistic welding solution,” Van Zyl concludes.

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