Gauteng Business News

Send  Share  RSS  Twitter  31 Aug 2012

TOURISM: Green ID's Open Local Tourism Doors


Recent Gauteng Business News

Domestic tourism contributed more than 70% of SA’s total tourism volume last year, giving the economy a R20-billion boost, making it an increasingly important component of the overall tourism mix, and highlighting the need for a robust domestic tourism industry.

Tourism Minister Marthinus van Schalkwyk says: “There is huge room for growth in the domestic market. It has been neglected in the past but countries with a successful tourist industry have a very strong domestic market.”

“We must protect and grow the domestic market and all South Africans need to become tourists in their own country and to experience what millions of international tourists are drawn to annually – the sheer beauty of their land, its rich culture and heritage, and the warmth and hospitality of their fellow citizens.”

TEP Chief Executive, Dr Salifou Siddo says: “In line with the new Domestic Tourism Growth Strategy, TEP aims to implement exposure strategies to promote and enhance domestic tourism and thereby grow the sector, beginning with the Green ID Specials.”

The campaign allows any individual who produces his or her South African Identity Document (Green ID) a discount of up to 50% on the participating product on World Tourism Day – 27th September 2012.

Products from all nine provinces are participating and domestic travelers can choose from a variety of accommodation establishments, game lodges, museums, restaurants, and adventure activities such as canopy trails, paragliding, and a cheetah experience. There is even a theater production for those who are less adventurous.

By encouraging the use of tourism products by domestic travelers, much needed exposure is given to small and medium tourism businesses that offer great experiences at an affordable price. The ripple effect of such product uptake is increased staff requirements, which aligns itself with the job creation mandate of the TEP.

The campaign is planned to be an annual event and will be launched at the Getaway Show in Johannesburg (August 31 to September 02) as part of the commencement of Tourism Month.

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