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SPONSORSHIP: R15 Million Rugby Sponsorship

 





Recent Gauteng Business News

XCO Sport has committed to a R15 million sponsorship of South African rugby over the next years, making it one of the biggest sponsorships offered in the past decade.

The sponsorship, which revolves around the supply of its Brutal Rugby range of apparel, is focused on provincial rugby teams, clubs, school teams and activities such as provincial weeks and mini rugby. The R15 million also covers brand advertising - including signage and billboards - and additional advertising, equipment, travel and subsistence costs.

XCO Sport – which owns seven sporting brands, including its Brutal Rugby brand - is also the official supplier to the Leopards, Pumas, Griquas and Falcons Rugby teams.

Brutal has been developing and testing apparel, equipment and balls over the last five years.

Hugo Mare, a director of XCO Sport, said the company’s brands, including Brutal Rugby, have made major inroads into South African sport over the past few years – with the company aiming to “make a substantial, and ongoing, impact on the South African rugby sponsorship scene”.

A level 3 BEE rated company, Pretoria-based XCO Sport also owns three factories, from where its sports brands are manufactured. The company focuses on 20 major sports disciplines, including rugby, cricket, hockey soccer, netball, softball, basketball, athletics, tennis and volleyball.


 
 
 
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