SPONSORSHIP: R15 Million Rugby Sponsorship
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The sponsorship, which revolves around the supply of its Brutal Rugby range of apparel, is focused on provincial rugby teams, clubs, school teams and activities such as provincial weeks and mini rugby. The R15 million also covers brand advertising - including signage and billboards - and additional advertising, equipment, travel and subsistence costs.
XCO Sport which owns seven sporting brands, including its Brutal Rugby brand - is also the official supplier to the Leopards, Pumas, Griquas and Falcons Rugby teams.
Brutal has been developing and testing apparel, equipment and balls over the last five years.
Hugo Mare, a director of XCO Sport, said the companys brands, including Brutal Rugby, have made major inroads into South African sport over the past few years with the company aiming to make a substantial, and ongoing, impact on the South African rugby sponsorship scene.
A level 3 BEE rated company, Pretoria-based XCO Sport also owns three factories, from where its sports brands are manufactured. The company focuses on 20 major sports disciplines, including rugby, cricket, hockey soccer, netball, softball, basketball, athletics, tennis and volleyball.
Business News Sector Tags: Marketing|