Gauteng Business News

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MARKETING: Online Opinion Platform Revolutionizes Marketing Industry


Recent Gauteng Business News officially launched today and has already attracted an immediate response from consumers and brands who have registered to be part of this marketing opinion revolution. is a real time interactive online market opinion platform that offers a financial incentive to consumers to participate and interact with brands openly and honestly, providing the consumer an interactive experience, a chance to voice their opinion and money in the bank and brands a highly cost effective way of getting market opinions like never before. It’s quick, easy, measurable, and accurate and truly engages the consumer community.

Social Media Affects the Market- New Communication Opportunity

“Having witnessed how social media initiatives like Facebook have changed the way in which we communicate with each other on all levels – from business to lifestyle it was an almost natural progression to take traditional market research to the next level and offer a completely online platform that allowed brands and consumers to interact with each other almost immediately and for brands to be able to understand what their consumers wanted, needed and had to say about their service or product offering.

Traditionally market research or product development would take months, however with a brand can now speak directly to thousands of consumers and get their feedback within 12 hours. was designed to be user friendly, easy to navigate and the entire process from registration to participation in an opinion poll takes minutes. From a marketing brand perspective they now have the ability to pre-determine who they want to speak to i.e. age/gender/region, etc and have a real time engagement with consumers that provides them an honest and unedited response to their research.” Says Josephine Buys, Managing Director,

A New Alternative for Marketers

Traditional research has always been costly, yet vital for all brands to grow and develop, now offers marketers an alternative that is highly cost effective, whilst creating an avenue for small to medium enterprise to truly engage with their consumers and find out what they would need to do to grow their market and how the consumer would like to engage with them.

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