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ADVERTISING: Footwear Trading Extends Branding Through Primall Media

 





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Marketing and advertising involves engaging with potential customers with one intention being to make a sale. A great way to create awareness is to extend a brand into visible high traffic areas for protracted periods of time. Footwear Trading demonstrates this concept of brand extension for its retail stores with the use of Unlimited’s subsidiary Primall Media and its proven advertising platforms.

Static Skyscrapers and Icons coupled with digital Ad screens have been used to great effect for the advertiser within Cresta, Eastgate, Menlyn, Gateway and Sandton City shopping malls as Footwear Trading extends its brand awareness to beyond the retail store boundaries.

Brand and Communication- Fresh and Compelling

The digital platforms available to Primall brand advertisers are visually arresting and offer either one 46 inch HD screen in the case of the Ad Screen, or two 46 inch HD screens stacked atop one another in the form of the Skyscraper.

“While it’s important to maintain top of mind awareness through long term media and brand exposure within the shopping mall environment,” says Primall Media’s Lee Curtis, “it is just as important to rotate the creative message, keeping the communication fresh and compelling.”

Footwear Trading have committed to a four month advertising holding with Primall Media, actively displaying and promoting their sub brands Diesel, Skechers and Levi’s®.

“These platforms give brands a voice within busy shopping malls in a space that is relevant and to consumers who are in a buying frame of mind,” Curtis concludes."


 
 
 
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