MARKETING: Campaign Designed to Inspire Active Citizenship
Recent Gauteng Business News
Play Your Part is a campaign developed by the International Marketing Council (IMC). It is designed to encourage all South Africans to use the resources at their disposal, whether time, money, skills or goods, to do something, big or small, to contribute to a better future for all.
It is aimed at civil society, government, corporate and individuals. It makes use of extensive media messages encouraging South African’s to play their part.
“A nation of people who care deeply for one another and the environment in which they live, and who take action by doing something positive, whether big or small, is good for everyone,” says Miller Matola, CEO of the International Marketing Council.
“There are a number of stories and real-life examples already to be told of people and organisations that are making a positive difference – these stories should be told to lift our spirits and inspire everyone to play their part,” continues Matola.
Many organisations have campaigns that are currently working at social cohesion, Play Your Part compliments the IMC’s mandate to build South Africa’s nation brand reputation.
Over time the IMC will encourage participants to become active supporters of the campaign. All South Africans will have access to the portal www.playyourpart.co.za.
Regular media releases of high profile individuals and organisational partners who support and promote the campaign will be available.
Play Your Part officially launched on 11 June 2011.
Business News Sector Tags: Marketing|