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FOOD: Africa’s Big Seven Food and Beverage Trade Show


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Halaal World caters for the growing Halaal industry at Africa’s Big Seven

Currently 23% of the world’s total population of 6,9-billion is Muslim, and this will increase to 25% by 2020.

Africa has a large population of Muslims, comprising 43% of the total. Four of the top ten countries with the largest Muslim following worldwide, are found in Africa. Egypt is fifth on the list with 95% of its population of 78,5-million following Islam, followed by Nigeria in sixth place – 50% of its 78-million people are Muslim. Algeria is in ninth place with 98% of its 34-million population Muslim. Morocco is tenth with 99% of its population of 32-million people Muslims.

“The global Halaal industry is valued at more than $2-trillion per year,” says Cassim Nakkooda from South African Halaal Trading Services (SAHTRADE); a company which assists South African companies with marketing their Halaal certified goods and services to the global Halaal market. “The South African Muslim population is estimated at around one million people, and while there is no concrete evidence of an increase in Halaal compliant companies, there is a definite market for these products. The fact that there are four Halaal certifying bodies in South Africa attests to the growing demand to certify Halaal products,” adds Nakkooda.

Many sectors make up the global Halaal market

Halaal World, an integral part of Africa’s Big Seven (AB7) Food and Beverage trade exhibition, will showcase global trade opportunities in the Halaal food and beverage market. AB7, Africa’s foremost food and beverage industry event takes place from 17 to 19 July 2011 at Gallagher Convention Centre in Midrand, Johannesburg.

Food, financial services, cosmetics, pharmaceuticals, clothing, hospitality and tourism are some of the sectors that make up the global Halaal market. According to Nakkooda, the global Halaal food market alone is estimated at $600-billion and global trade in Halaal foods is estimated at between five and 12% of the total trade in agri foods.

“Halaal World is a clearly defined subdivision of Africa’s Big Seven that specifically caters for the Halaal industry, and enables suppliers, manufacturers, traders and organisations from around the world to meet, market their products, and exchange business ideas,” says John Thomson, managing director of Exhibition Management Services, the organisers of AB7.

Growing demand for Halaal standards and certification

Ebi Lockhat, Public Relations Officer for the South African National Halaal Authority (SANHA), reaffirms the growth of the Islam community and the Halaal industry. “There is a definite increase in the number of companies applying for and receiving Halaal certification,” Lockhat says. “SANHA certifies over 1300 companies, and the number of new businesses has been growing at a rate of 35% a year,” he adds. SANHA is a founder member of the World Halaal Council (WHC) and is involved in developing unified Halaal standards.

As with any other industry, there are a number of challenges in the Halaal food industry. These include a lack of research by some companies on the importance and understanding of Halaal proactively, “unilateral” claims of Halaal being made without certification, culture and language barriers in different countries and the credibility of some Halaal certifying bodies.

Vast array of products on show at Halaal World

Africa’s Big Seven (AB7), the largest food and beverage trade show on the African continent, aims to facilitate and educate companies and businessmen on the processes surrounding this industry, and provide a platform for promoting the vast business opportunities available.

“AB7 is the continent’s premier food industry showcase and SANHA will use the opportunities it provides to meet and interact with all industry role players and decision makers,” concludes Lockhat.

Halaal World will feature canned products, beverages, agricultural products, dairy products, confectionery, grocery products, meat products, herbs and spices, frozen and organic food products, fresh and dried fruit and vegetables

AB7 takes place alongside the Southern African International Trade Exhibition (SAITEX), providing visitors free access to both shows, offering unprecedented trade exposure for exhibitors.

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