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MXIT: SA Entrepreneurs and Developers to Host Applications on MXit


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MXit yesterday launched a beta version of its API (application programming interface), which gives entrepreneurs and software developers the ability to create social, commercial, entertainment, gaming, social upliftment and other applications for the social network’s vast global user base.

The launch opens the commercial door for people wanting to engage with users of one of the continent’s largest mobile media platforms. It also has the potential of creating lucrative revenue streams for entrepreneurs and developers.

“This is perhaps the most exciting chapter in MXit’s history as a mobile social network,” says Herman Heunis, CEO and founder of MXit. “The launch of the API allows global and local software developers and entrepreneurs that have a brilliant idea or concept, to create unique applications for our users. By using our API, the traditional obstacles that entrepreneurs face in the mobile space, like finding and creating the support for countless makes of mobile phones, marketing of their applications, revenue collection and secure billing are all taken care of by MXit. We don’t only support more than 2,500 different mobile handsets, but also have our own virtual currency, MXit Moola.”

“As a company that is created from an entrepreneurial spirit, it is important to us that those who engage with us are rewarded with a revenue share, which could be as much as 70% after costs,” continues Heunis.

By opening MXit for external application development, the social network is effectively giving entrepreneurs and developers an opportunity to use their creativity to extend their business or software development to a mobile community that has a natural affinity for social interaction. Protecting its users remains of core importance to MXit, who will screen all external applications carefully to ensure that they are appropriate and that they fit the brand’s values.

“It’s all about creating applications that will excite or fulfill a need within the community. Our aim, as always, is to ensure that our users are consistently delighted by our platform and its capabilities; and this is illustrated by the way MXit has evolved from the instant messaging platform of the early days to a mobile social network with vast communities that use MXit to enhance their lifestyles,” concludes Heunis.

How to develop applications for MXit:

An external developer will need to register with MXit at
Once registered and logged in for the first time, a test application name and password will be issued to connect the test application to MXit. This will allow developers to become familiar with all aspects of creating an application on MXit’s platform.

Prior to actual development of an application, the concept needs to be approved by MXit to ensure it falls within the MXit brand guidelines and is applicable to its user base.

Once approved and developed, the application will be hosted by the developer

What this means for the MXit community:

An application library will enable users to select and try out submitted applications from a constantly updated menu list. Users will pay for an application or virtual goods within the application using MXit Moola - unless the application is free or has sponsored advertising within it.

Applications that already exist:

MXit has launched some prototypes that are already proving popular with its community; for example tiXi, a time-based, multiplayer educational word game that allows users to compete against each other by compiling words from random letters.

Thousands of games are started every day in English, Afrikaans and numerals. A game lasts 10 minutes and a user has 60 seconds to enter a game. Any number of users can start playing simultaneously. Users invite friends from their contact list to participate, thus increasing the game’s social impact.

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