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Send  Share  RSS  Twitter  23 Sep 2010

DESIGN: Creative Week Type MMX Debuts During Loeries


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Creative Week announced the launch of Type MMX, a high-end type workshop series to be hosted by internationally recognised type designer Freda Sack, president of the International Society of Typographic Designers ( and Principal of Foundry Types ( in London. Officially endorsed by the Loeries, Type MMX will host an educators’ roundtable in association with the Design Education Forum of South Africa (DEFSA – Amanda Breytenbach, President of DEFSA had this to say, “The very reason for the existence of DEFSA, is the constant improvement of design education by all role players in South Africa. We’re pleased to be a part of this initiative.”

The educator roundtable will followed by student and professional workshops, leading up to The Loerie Awards ( in Cape Town, the weekend of October 2nd, 2010. Type MMX will then travel to Johannesburg the week after. The ISTD has been working with students in South Africa through their highly successful portfolio assessment scheme for more than a decade. Each year, design education institutions run the ISTD projects as part of their final year curriculum, and they are highly valued for the emphasis and attention that is paid to typography and typographic detailing. Tiffany Turkington-Palmer who is the ISTD Education Officer in South Africa and Managing Director of Flow Communications comments, “We are proud to have grown the ISTD student assessment scheme here in South Africa with a high number of design institutions across the country taking part. The scheme is widely recognised as elevating the standards of typography through the running of the projects on an annual basis.”

Type MMX will move to Johannesburg with a student workshop lined up for 2pm on Monday 4 October at the University of Johannesburg, Soweto Campus. An educator roundtable will be hosted at The professional workshop will take place at City Varsity in Newtown at 10 am on Tuesday 5 October. All the times and dates as well as booking information is available on “Following on from the hugely successful Creative Week Pxl_Sft event earlier this year, we’re very excited to be bringing this workshop series to South Africa,” says Mohammed Jogie. “We’re confident that the creative community will snap up this valuable opportunity to experience international talent during the country’s Loerie Awards creative extravaganza.” continues Amanda Rogaly, Co-Founder of Creative Week.

“I am excited to be back in South Africa and to be working with South African designers, creatives and typographers. Type MMX promises to be a learning experience and lots of fun too." concludes Freda Sack.

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