Gauteng Business News

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THE WORKPLACE: Smallest Gestures Generate the Biggest ROI


Recent Gauteng Business News

The presence of potted plants and flowers in the workplace contribute more to SMB productivity than the location of the office or vicinity of shops or restaurants according to pan EMEA research published by HP’s Printing and Digital Imaging Group (IPG). The survey – conducted amongst SMB employees in 11 countries – revealed that office plants and flowers boosted the individual productivity of 55% respondents compared with the location of the office or the vicinity of shops and restaurants (38% and 34% respectively).

The survey was commissioned as part of HP’s ‘Laser Jet Pays You Back’ campaign, highlighting the – often unacknowledged – value that HP’s LaserJet printing range has been bringing to SMBs across the globe for over 25 years.

According to the research, it is managers who are most likely to generate ROI from activities traditionally considered as downtime, with 74% managers deriving value-add from their morning coffee break and 66% from lunch with colleagues compared to figures of 64% and 40% respectively for non managers.

Findings also showed a strong correlation between the ability to network with colleagues and workplace efficiency. Overall, respondents felt that lunch hours with colleagues (60%) were three times more productive than lunch hours alone (20%). Similar findings were revealed with respect to going out with or without colleagues after work – an evening out with colleagues after work is 57% more likely to generate value for the company than an evening spent alone!

Commenting on the reach Dr. Michael Bashshur, Industrial Organizational Psychologist, describes the findings as a reflection of current academic thinking.

“Managers and employees alike derive benefits from downtime in the office, which is rarely associated with ROI,” says Bashshur.
“Taking a break allows employees to mentally disengage from their job, which reduces fatigue, buffers stress and will ultimately lead to workplace efficiency and productivity.”
Luis Casado, Marketing Director, HP LaserJet and Enterprise Solutions, GTMU Imaging and Printing Group, EMEA, describes the findings as compelling for businesses that are looking to derive value from within their own organization.
“The EMEA research is all about identifying, measuring and exploiting hidden values throughout the workplace. It was conducted in parallel with HP’s LaserJet Pays You Back campaign that helps business view LaserJet printers as not only a business tool, but as an investment that can make a positive impact to the bottom line,” says Casado.

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