Gauteng Business News

Send  Share  RSS  Twitter  21 Jun 2010

FOOD & BEVERAGES: Ciro Forms Strategic Alliance with Chilla Beverages


Recent Gauteng Business News

Ciro Beverage Solutions, a wholly owned subsidiary of AVI Limited, recently announced that they have entered into a strategic partnership with the Chilla Beverage Co. to incorporate the Chilla offering of fully imported gourmet frappés, fruit smoothies, hot chocolate and chai spiced lattés into Ciro’s extensive beverage range.

As a leading beverage solutions provider to the South African Out-of-Home market, Ciro supply a full service basket of products to the industry including well known brands such as Lavazza, Italy’s leading espresso brand, Douwe Egberts Cafitesse, Ciro and Five Roses- one of South Africa’s foremost heritage brands as well as a small range of complementary products such as biscuits.

Ciro services the top South African hospitality and restaurant venues including; Southern Sun, Protea, Sun International and a host of independent and boutique hotels across the country as well as restaurants in the Famous Brands stable, Spur franchises and trendy restaurants all looking to include a wide variety of new products to their own selection.

According to Rob Katzen, AVI business development director, “Ciro is excited to be partnering with the creative passion of Chilla as we are always on the lookout for exciting, fresh concepts to add to our existing offering to our customers. The two companies share a similar culture and commercial outlook and Ciro’s standing in the market as well as our established network and distribution chain coupled with the quality and reputation of the Chilla brand is an ideal fit to continue growing the Ciro portfolio into the future.”

The Chilla brand entered the market eight years ago and continues to deliver quality products to a distribution of over 1000 outlets in the retail and food service industry, through a focused investment in research and development in the smoothie market to ensure they remain at the forefront of the market, continuously adding new flavours and product offerings including the recently launched Chilla Choco Stick, a block of pure Belgium chocolate on a stick melted into hot milk to create a decadent hot chocolate drink.

Chilla Beverage Co. CEO, Neil Levitt adds, “The alliance between two leading brands will make way for the further penetration of a complete product offering to the market and allow both parties to strengthen their position in the trade while ensuring that the main objective of supplying high quality, innovative products is maintained.”

Ciro’s core coffee offering is strengthened by marketing support in the form of branded point-of-sale, table talkers and a training facility as well as sophisticated machinery solutions and technical support to ensure that customers receive sufficient training and support to produce and serve quality beverages.


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