Gauteng Business News

Measurement and evaluation


Workshop Outline:

Measuring the results of your communication goes beyond output; it's about the impact of your communication efforts. In addition, measurement enables you to address your communication plans in real time, and implement risk mitigation strategies if necessary. Monitoring and evaluation is a critical step in determining the success of your internal and external communication efforts, and is the only way to report success to business.

Now an integral part of management reporting, the focus on outcomes is growing in importance, and few companies accept non-empirical assessments. Public Relations and Communication Management Professionals need to plan goals and objectives upfront, and then demonstrate tangible ROI from the implementation of the approved strategies.

What will you learn?

This 1-day workshop provides communication professionals with the skills and approach needed to measure performance as well as a platform to discuss, review and assess their current tools and techniques. The session will also review best practice and share current global measurement standards.

Participants also get to discuss and learn how to:

o Integrate performance measurement principles into communication strategies

o Assess constructive and agile communication measurement techniques

o Create performance indicators into strategic planning and implementation

o Understand the tools available to measure communication in a 360-degree approach internally and externally.

About our facilitator:

Daniel Munslow, CPRP, is the owner and founder of MCC Consulting; a director on the International Association of Business Communicators' International Executive Board for the 2016/18 term; Vice President for IABC Africa (2016/18), and was the 2014/16 IABC Africa Regional Chairperson. He sits on the 2017 Holmes Report Advisory panel.

Daniel has 15 years' experience in business communication consulting, branding, and media; and has worked across multiple industries in numerous African countries as well as in the Middle East, the US, Europe, and AsiaPac.

He specialises in strategic communication and stakeholder engagement, crisis communication, measurement and evaluation, and skills development for senior communication practitioners and business leaders for a global client base.

Daniel has worked in banking and financial services, energy, aviation, retail, mining, healthcare and pharma, motoring, media, paper and pulp, medical, telecommunications, tertiary education, and for the United Nations.

Hosted By: Public Relations Institute of
Date of Event: 2018-10-19
Venue: Gauteng PRISA Offices
Contact Person:
spine-alignBusiness Profilesyunnan-baiyaostudy-it-onlinespaceacre

Online Foreign Exchange
Foreign Exchange


Fax 2 Email



Online Casino


Shop Online

Study IT
Study IT Online

Web design
Web Design


Work from Home
Company News


© 2019 All rights reserved.

Daily Newsletter Subscription


Subscribe to the Gauteng Business News Daily News and information email (it's free).

Thank You
Your email address has been added.

Email Address: