Workshop Outline:

Good stakeholder relationships are one of the key tools in achieving strategic organisational goals. These relationships form the basis for building social capital and can take you and your organisation to new heights. As public relations professionals, developing an effective stakeholder relationship management strategy within a company is an invaluable skill because it will maximise the value that each stakeholder carries.

Before this can be done however, it is important to correctly identify what a stakeholder is and pinpoint where they fit into the overall equation. It is also important to know how to effectively operate in both external and internal environments to create favourable relationships. Understanding the various concepts relevant to the discipline of stakeholder relationship management allows for a thorough and comprehensive stakeholder relationship management strategy to be drawn up.



This workshop will focus on the following:

o Defining stakeholders

o What stakeholder relationship management is

o Stakeholder mapping

o Linking stakeholders to current organisational issues

o Risk management with regard to stakeholders

o Drawing up a stakeholder relationship management strategy.



Once the above is understood you will be ready to engage and implement the most important aspects of stakeholder relationship management. It will ensure that you are better equipped to plan and implement public relations and communication strategies by applying the stakeholder governance principles as set out in the King IV Report on Corporate Governance. This workshop will therefore assist you to manage your relationships with stakeholders in a more structured and inclusive manner.



About our facilitator



Irma Meyer, sole proprietor of Executive Engagements, is responsible for corporate communication strategies within the specialist field of internal communication, brand engagement and stakeholder relationship management. She holds a Masters Degree in Communication from the University of Johannesburg and has a special interest in leadership communication and stakeholder relationship management. Her Masters' dissertation was published as a book with the title of 'The significance of the CEO's Internal Communication Programme - the impact of CEO communication on employee commitment levels'.



Irma worked for the Absa Group for 18 years where she gained valuable experience in the field of corporate communication. She was ultimately responsible for the public relations programme of the executive directors and subsequently all the corporate communication strategies, incentive programmes, networking tours and events initiated by them. She lectured part-time at the University of Johannesburg. Currently she lectures and facilitates workshops at the Public Relations Institute of Southern Africa and is working on her doctorate degree, focussing on stakeholder relationship management