Gauteng Business News

Dealing with media during a crisis


While we all hope that we never have to deal with a crisis, there is no guarantee that we won`t have to. With the current instability in many industries, organisations have to do just that on a daily basis. For the public relations and communication professional it is imperative to be able to support and guide your client or company through the pitfalls should a crisis happen.

Taking the time to brainstorm and examine the possible risks that can turn to a crisis will ensure that you are adequately prepared to deal with it and with the media reporting about it. If you take the time now to analyse all the potential disasters that could affect your organisation and set a clear plan in place, you will be able to approach the situation with confidence and authority.

This intensive two-day workshop has been specifically designed to help you manage incidents before they escalate into potentially threatening media crisis situations. Participants will be carefully coached on tried-and-tested methods to steer clear of potential media pitfalls. This includes adopting a clear crisis management strategy, appointing a specific team to manage the situation from start to end, and doing a realistic damage assessment before the crisis actually strikes.

The content of this workshop covers:

oA detailed discussion of delegates` crisis experiences

oGuidelines for managing the media in a crisis situation

oReal-time case scenarios and seeing them through

Additional issues to be tackled during the workshop include:

oAnticipating disasters

oAnticipating media attention

oHandling interview requests

oCreating an effective platform to address the crisis

oWhen planning is the key

oWorking out where you stand on the issue

oBeing in the firing line

oManaging those tough questions

oHandling emotive issues

oAddressing community concerns

oGiving a positive perspective on thorny issues

The following skills will be developed:

During this workshop delegates will engage in effective role-play coaching. This provides each participant with a `hands-on` opportunity to avert a media crisis minefield.

About our facilitator:

Janine Lazarus has 31 years of experience in the media as a South African journalist and thus has extensive knowledge regarding media dynamics. This puts her in an ideal position to facilitate this workshop to guide delegates through the minefield of media opinion and public perception.

As National Course Coordinator of Journalism at Damelin College, Janine developed various media-focused courses, and lectured there and at Boston College and Varsity College. She is a Senior Facilitator for The Institute for the Advancement of Journalism, providing interactive training programmes for both the Print Department and the Corporate Media Training Unit. She also worked as a researcher/associate producer for Britain`s Channel 4, Granada Television and the BBC, and still works on a project basis for these networks.

Janine has recently been appointed as a preferred Media Trainer for a British Head-Quartered Banks` Offices in Africa, and facilitated comprehensive Customer Service Communications and Call Centre Training programmes across Africa. She has also set-up and worked as a consultant editor in national and community newsrooms in Swaziland, Zambia, Zimbabwe, Namibia and Lesotho, and gained valuable international experience in Karachi in Pakistan, London and Manchester in the UK, and Dubai. Janine participates in various conferences as a panellist, keynote speaker and workshop facilitator and frequently debates topical issues on talk radio shows.

Hosted By: Public Relations Institute of
Date of Event: 2018-08-20
Venue: 108 Bram Fischer Drive, Ferndale, Randburg
Contact Person:
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