Gauteng Business News

Change management - the role of public relations and communication


Change management is about understanding the business dynamics of an organisation which needs to or is forced to change and the behaviors of people during such times of change. The ongoing organisational changes have shown how traumatic change can be to an organisation. Management ably assisted by public relations professionals have a responsibility to efficiently manage this trauma and ensure organisation`s strategic stakeholder adapts and thrives.

Public relations professionals involved in change management are required to have the know-how of what to do to get an organisation from where it is currently to the place where it ought to be within a given time frame.

Real practical business and people related issues are discussed and advised on during this highly practical and relevant Continuous Professional Development master class.

The content of this presentation addresses:

oUnderstand why organisations change and its inevitability

oUnderstand the effects of organisational change, both beneficial and destructive

oUnderstand the role of transformation, restructuring and strategy

oUnderstand how to achieve practical change against the backdrop of empirical change models

oMaster the art of stakeholder engagement, segmentation and communicationwriting creative headlines and captions

oMaking the transition from print to web writing creatively

About our facilitator

Victor Sibeko is a Chartered Public Relations Practitioner (CPRP); Fellow of the Public Relations Institute of Southern Africa (FPRISA) and recently bestowed Ambassador-at-Large. As a former president of PRISA, he served for several years in the presidency. Prior to his presidency he served in various committees including the PRISA Council responsible for the profession`s code of conduct and ethics as well as practice standards. A sought after speaker on various strategic management subject matters. He has spoken at conferences within Southern Africa, and abroad.

He is an astute entrepreneur and freelance consultant and Public Relations & Communication Management professional. Sibeko is enthusiastic about strategic management and has established himself as an accomplished public relations professional, lecturer for ProVox Centre for Public Relations & Communication Management students and corporate training. He also facilitates PRISA CPD workshops. Sibeko`s professional goals include continuous growth in leadership and strategic management. He aspires to develop real world class solutions for real world class challenges in public relations and communication management. He has a wealth of experience in diverse organisations, worked for both private sector and state owned enterprises.

Hosted By: Public Relations Institute of
Date of Event: 2018-07-26
Venue: 108 Bram Fischer Drive, Ferndale, Randburg
Contact Person:
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