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Gauteng Business News

Communication Strategy

 


Gain the edge in successfully applying the principles of strategic planning in this fast moving communication environment. This two-day workshop is geared for public relations practitioners and will on aligning the communication strategy, which is a functional strategy, with the business strategy and then implementing it.



The following areas will be covered:

-The principles of strategic planning

-Reasons why strategies are not implemented and how to counter-act this

-The difference between a communication strategy and a business strategy

-Using the business strategy to identify communication focus areas

-The elements of a communication strategy

-Environmental scanning

-Stakeholder mapping

-The primary and secondary messages

-The media platform

-Measuring and assessing the impact of your strategy

-Developing an operational plan

-Developing work plans that will ensure the implementation of your strategy

-Selling your strategy to management



At the end of this workshop, you will be able to:

-Develop a communication strategy

-Assess the quality of an existing strategy

-Relevant environmental scanning

-Develop a stakeholder map

-Formulate primary and secondary messages

-Optimise your media platform

-Assess the impact of your communication interventions and strategy



Cost: PRISA member: R2,500; non member: R3,000 (discount available)


Hosted By: PRISA
Date of Event: 2017-10-24
Venue: ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg
Contact Person: cpd@prisa.co.za
 
 
 
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