When you need to get a message 'out there` today you are looking at a wide variety of communications, from websites to tablets, mobile phones and of course the many apps available.



So how can you utilise all of these whilst still writing interesting copy?

One thing never changes and that`s getting someone to actually read what you write - but the challenge now is compounded with all the various sites that people click onto each day, not to mention the wealth of information simply on the screen of their phone.



This means one thing - understanding these different methods, from content writing to tweeting. Getting messages across as simply, clearly and effectively as you can, whilst at the same time polishing up on those common mistakes and picking up some new techniques along the way.



Tightening up language

Making your writing flow

Common grammar mistakes

Writing in the digital environment



Effective blogging

Using Twitter to boost your campaigns

How digital media differs from print

Understanding how people read, interpret and interact with digital media

Producing persuasive digital copy for web, email, social media and blogs

The visual element - what else can you use?

Editing and evaluating existing work supplied by delegates

Ensuring your copy is found by search engines - meaning more traffic to your website

Cost: PRISA member: R4,710; non member: R5,230(discount available)