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Digital strategy for PR

 


This two-day workshop helps you to get on top of creating a social media strategy and ensures that you catch up on where trends are at. When you understand the bigger picture of social media and digital marketing, you will be able to choose the right social media channels and formulate innovative content



This workshop covers the following topics:



-Brief history of Social media

-Social media trends

How to create a social media strategy

-Content strategy

-Social media and digital marketing- the bigger picture

-Social media channels:

-Facebook

-Twitter

-LinkedIn

-Instagram

-YouTube

-Social media measurement

-Search engine optimisation


Cost: PRISA member: R 4,710; non-member: R 5,230 ( Discount available)

Hosted By: PRISA
Date of Event: 2017-10-11
Venue: ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg
Contact Person: cpd@prisa.co.za
 
 
 
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