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Gauteng Business News

DIY Graphic Design for the non-designer

 


"Don`t sell them a product, tell them a story" has changed to "don`t tell them, show them". This creates all sorts of challenges for communicators who gained most of their experienced in a text-dominant field.



Graphic design has become an imperative public relations and communication tool. Unfortunately, our fast paced and demanding communication environment does not always allow the luxury of time, or funds, to appoint a professional graphic designer for a quick social media post or informal invitation.



During this one day workshop we will aim to teach delegates, that have no graphic design experience, the very basic skills needed to enable them to create their own designs. Our facilitator will introduce delegates to free, easy-to-use graphic design tools and will spend time teaching them how to design social media graphics, posters, presentations, and infographics, to mention a few.



The workshop will cover:



- The power of visuals

- The importance of corporate identity

- Graphic design fundamentals

- Bad vs good vs great visuals

- Print vs web vs social media design

- Finding design inspiration

- 5W + H of stock images

- 5W + H of corporate photography

- How to properly brief a graphic designer

- Introduction to graphic design tools

- Practical exercises (social media graphics, posters, infographics, etc.)



Requirements:



- Own laptop with MS Power point installed and activated

- Power cable for laptop

- Internet connection

- Must be able to access emails during the workshop (to be used for free tool signup confirmation)

- Build a brand map



Cost: PRISA member: R 2,500; non member: R 3,000 (discount available)

Hosted By: PRISA
Date of Event: 2017-10-10
Venue: ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg
Contact Person: cpd@prisa.co.za
 
 
 
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