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Measurement and evaluation

 


If you do not measure your communications, you will have no idea if your efforts are producing the results you had hoped they would. In addition, you will not be in a position to adjust your communication plans in real time, nor replicate a successful model in the future. Monitoring and evaluation is the critical step in determining the success of your internal and external communication efforts.



What will you learn?



This one-day workshop provides communications professionals with the tools that they require to measure performance as well as a platform to discuss, review and assess their current tools and techniques. The session will also appraise best practice and share current global measurement standards.



Participants also get to discuss and learn how to:

-Integrate performance measurement principles into communication strategies

-Assess constructive and agile communication measurement techniques

-Create performance indicators into strategic planning and implementation

-Understand the tools available to measure communication in a 360-degree approach internally and externally



Cost: PRISA member: R2,500; non member: R3,000 (discount available)

Hosted By: PRISA
Date of Event: 2017-10-03
Venue: ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg
Contact Person: cpd@prisa.co.za
 
 
 
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