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Government relations

 


This one-day workshop is targeted at public relations professionals who want to obtain a practical understanding of government relations. With the emerging influence of social media, government and public officials are now frequently using this as a channel and platform to engage with the public and its stakeholders.



Workshop outline:



The workshop is designed to be interactive and to encourage participation.



The following areas will be covered:

-Introduction to government relations and definition of the terms

-How government is structured and understanding the way government functions

-Building a solid network of political principles including technocrats that drive strategic agendas of government

-Understanding how policy formulations are executed right up to promulgation into an act of parliament

-Defining political risk, mitigating that risk for business purposes

-Drafting public policy positions, researching policy issues to raise them during engagement with government

-Hospitality and entertainment



At the end of this workshop you will be able to:

-Understand government relations

-Understand how to prioritise the government relations function at a strategic and functional level

-Develop a workable government relations plan

-Government engagement framework

-Protocol management


Cost: PRISA member: R2,500; non member: R3,000 (discount available)


Hosted By: PRISA
Date of Event: 2017-09-12
Venue: ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg
Contact Person: cpd@prisa.co.za
 
 
 
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