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Gauteng Business News

Strategic Crisis Management – From Forecasting To Resilience

 


Every organisation - no matter how big or small - is vulnerable to crises. With the advent of the social media era, burying your head in the sand is not an option; the conversation will simply continue without your influence. Stakeholders today are increasingly distrustful of big brands, on the back of what has happened with Volkswagen, Ford SA, FIFA, and other leading brands.


Preparation is key to managing a brand in crisis; and this preparation should happen long before a crisis hits and you need to manage the fallout. When conducting a crisis readiness audit, scenario forecasting and development of a robust issues management matrix are two areas where organisations often have gaps in their crisis planning.



Workshop information

In this intensive workshop, we will develop, in real time, your scenario planning, issues management matrix, key messages, and stakeholder analysis. A key component of crisis, is to then simulate these scenarios and train your spokespersons to handle them. You will learn these skills in the workshop.

So don't wait until it's too late... join us to pre-empt and help prevent foreseeable crisis; and feel more ready for the unknown.

Hosted By: PRISA
Date of Event: 2017-10-30
Venue: ProComm House, 108 Bram Fischer Drive, Ferndale, Randburg
Contact Person: cpd@prisa.co.za
 
 
 
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