This is the second in our How to Grow Your Business Series as part of our quest to help grow our online business partners to mutual benefit.  The success of our industry, existing and future merchants is key to our success.   

PayGate payment gateway is leader in the field of credit card processing and internet payment solutions in the global village, processing to over 70 banks worldwide, with specialised industry knowledge in travel and tourism, airlines, gaming and unique competency in how the world can enjoy the benefits of credit card processing and internet payment solutions in the rapidly growing continent of Africa.

1. Mining
The success of your online business venture will be significantly enhanced if you search and mine for and target the kind of businesses that are potential users of your unique products and services.  Find the niches and trawl through all available media that features your target industries and build up a contact list and set of key words that this unique market is using to find products and services like yours

2. Google Ads
Use Google adwords to get business - they can be well targeted and you only pay when people are interested, so there is no wastage to your advertising if your message is clear.  You can also target various niches and ads based on what your customers are searching for.   The growth in people looking for products and services on the internet is more than you can imagine.  Find a good person on your team that is inquisitive and likes this kind of thing . . let them experiment with it and learn how to do it.   If you are going to outsource this service to an appropriate service provider, make sure you understand it yourself first to you don't get ripped off.

3.  eMailing
Build yourself a mailing list of people and industries that are in your target market and keep adding to your database as people enquire on your website, potential customers you find in your mining above and anyone else enquiring.  Also explore and widen your reach into market niches of people and industries that you notice are attracted to your product - widen the reach in-company and of other companies in the same industry.

4.  Payment Options - make payment a non-issue
Make sure that your online business has a good suite of payment options that make it easy for your online customers to click and buy.  Any complication or hesitation during the internet shopping process causes a massive drop-off rate in customer conversion and completion of the sale.  Make payment a non-issue in the sale of your e-commerce products and services.  There are a number of suitable payment gateway internet payment solutions available from online forex transfers (PaySum1), credit card processing (PayWeb), acceptance of debit card on the internet . .so get yourself a good payment gateway who is solid and reliable.

5.  SEO - Search Engine Optimisation
Make sure that your website is well structured with the most appropriate key words and phrases so that it is found and ranked highly by the search engines and Google in particular.  Ensure that each page of your website is designed for a unique and set of key phrases (two or three maximum per page).  Although we could spend a day on this, some main things are to make sure the key phrases are included in the tab, the H1 and H2 tags, twice in the first para and the last, and a few times in the text.

Well, that's all there's time for today.  So if you have an online business that wants a payment gateway who is a leader in the field of credit card processing and innovative internet payment solutions in the global village, with processing capability to over 70 banks worldwide, specialised industry knowledge in travel and tourism, airlines, gaming; and unique competency in how the world can enjoy the benefits of credit card processing and internet payment solutions in the rapidly growing continent of Africa, then visit www.paygate.co.za now to enquire.