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The Vodacom Durban July


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The Vodacom Durban July is South Africa’s equivalent of Britain’s Royal Ascot with superb horse racing, high fashion, elegant cuisine and champagne - and great opportunties to advertise. Drawing a crowd of over 57,000 it is certainly a prestigious sponsorship to own. Vodacom has taken full advantage of this, covering the entire spectator stands and hoardings on either side with printed shadenet, the perfect and practical solution to outdoor branding of extensive areas.

The Vodacom Durban July 

Earlier this year Vodacom underwent a major and very successful corporate rebranding. We’ve all seen the newsworthy ‘Red’ campaign – online, in print and T.V. Printed Shadenet Solutions and the Vodacom Durban July have had many years of successful partnership, with Vodacom using our printed shadenet to brand this particular event – the highlight of the social calendar.

When it came time to extend their new red corporate branding for the first Vodacom Durban July since the rebrand, they looked to us to get the new ‘Red’ campaign geared up for the 2011 Vodacom Durban July.

Previously Alnet supplied 1,200 linear metres of true blue Extrabloc Shadenet which was branded by Printed Shadenet Solutions in Cape Town. This year the colour of choice was RED and Printed Shadenet Solutions executed this job as professionally and perfectly as the previous Vodacom Durban July shadenet requirements.

Printing on shadenet as an outdoor branding vehicle is fast becoming popular in preference to PVC products because printed shadenet is durable, flexible and lightweight. Shadenet is perfectly designed for flexible, durable and easy to rig outdoor event branding.  It can handle high winds, it can be used as a barricade, it can be attached to outdoor event fence panels in record time.

Shadenet outdoor event branding can be used and stored and handles extreme weather conditions. It doesn't rot and will last as long as your brand. Enquire now for more details on outdoor event branding.

Date Posted: 2011-07-15
Posted By: Printed Shadenet Solutions
Listed under these Business Listing Categories: Advertising, Building and construction,

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