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Construction company marketing and brand managers responsible for construction advertising are fast realising the opportunity of branding on existing shade cloth on construction sites. Construction companies are in the enviable position of owning extremely valuable high exposure advertising positions at street level and vertical. The potential exposure for construction advertising on shade net is almost limitless – with no restrictions on the amount of branding that can appear on construction shade netting.

Construction Advertising Shadenet Printing 

From a cost perspective, the shade net and shade cloth is already budgeted for as a project necessity so if the divisions are prepared to work together then existing budgeted site shade cloth can be printed for strategic deployment in high traffic areas to maximise brand exposure with construction advertising. Grinaker-LTA did this in the Durban area very effectively during the 2010 World Cup Soccer.

Construction advertising and marketing is given little weight so leverage of the department and budgets are invariably constrained, and secondly the project managers, buyers and marketing department often forget the potential of construction advertising on a supposedly mundane necessity such as shad net cloth which does so well to boost company awareness and demand for construction services.

Our most successful construction advertising with custom shade net and shade net branding has been driven from CEO or equivalent as these roles have an overview of the entire project and can see the benefit for the whole company across divisions.

The bottom line is that with almost no extra cost, construction companies can considerably improve the effectiveness of the on-site construction advertising and brand identification and exposure simply by coordinating budgets bringing together the project budget for shade net and a minimal slice of the marketing budget in a joint effort. Leading global construction company Grinaker-LTA has done this effectively. Once it is set up, it becomes part of the operation with simple deployment giving branding the maximum effect.

It’s really a no brainer to utilize this oft untapped space with a minor investment to print on the shade net already in use. The dividends speak for themselves. Give Shadenet Solutions a call and find out how easy it is to take your onsite branding to the next level.

Date Posted: 2011-06-20
Posted By: Printed Shadenet Solutions
Listed under these Business Listing Categories: Advertising, Building and construction,

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