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Scaffolding Wraps Ideal For Marketing


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Scaffolding wraps are a simple and effective way of generating business, especially for construction companies, who effectively get the advertising space for free in high traffic positions while their project is under construction.  There is no advertising cost to pay for a scaffolding wrap position, which if it were a billboard would normally cost in the tens of thousands if sold to third party advertisers.

NMC Construction and Grinaker-LTA have effectively used scaffolding wraps at their construction sites to good effect.  They are usually in the CBD and very visible to corporate decision-makers.  Some clever construction companies managed some guerilla marketing on the fan-walk for the 2010 FIFA World Cup Soccer event last year.  Now that's clever marketing.

scaffolding wrapsThere seems to be a perspective in the industry that construction companies due to their technical nature, are not very good marketers.  In our experience this is not true.  Construction companies are B2B marketers and often a lot of the infrastructure spend is by government which requires a very different marketing angle to for example Coca Cola who have done some spectacular shadenet branding, not on scaffolding wraps, but on superstructures at cricket grounds.  This is largely a consumer targeted spend and a bit of a shotgun approach.

Good marketing is about presenting your "product" in the best possible way which engenders interest, loyalty and support.  What better way for construction companies to brand their "products" ie their construction sites and make them look professional and well "packaged" using scaffolding wraps.  When it comes to product, it's all about the packaging, so why would this not count for construction marketing.  In fact the "product" size and opportunity for exposure is colossal.

So if you are serious about "packaging" your construction "product" for your target market, then get on the band wagon and we'll help you do a good job of it with custom branded construction company scaffolding wrap with your logo and background colour shadenet to match your corporate colour.  for example NMC is orange, GVK is burgundy, Grinaker-LTA is bright green . . contact us now for the best construction scaffolding wraps in Africa.

Date Posted: 2011-02-01
Posted By: Printed Shadenet Solutions
Listed under these Business Listing Categories: Advertising, Building and construction,

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