Castle will be served as a non-name brand beer.  Anheuser-Busch is the company owning the Budweiser brand.  Their branding will be seen at strategic points in and around the 2010 FIFA World Cup Soccer Stadiums.    Corporate event branding of fanparks and branding of public and sponsor entertainment areas is easy with printed shade cloth and printed shadenet.  The 2010 FIFA World Cup Soccer is the highlight for event branding by event branding companies for their outdoor event branding.

Soccer supporters will be able to watch live 2010 matches on huge TV screens and drink local beer - can you believe it - and this is with Budweiser being the official beer sponsors for the 2010 FIFA World Cup Soccer.  The beers won't be branded!  Budweiser, the official sponsor has decided not to supply their beer to fan parks and fests.

Branding will be seen in and around stadiums for the World Cup soccer and the events during the build-up to the real thing.    Event branding has never been this exciting before with the branding of fan parks and sponsor entertainment areas taking pole position when it comes to corporate event branding and outdoor event branding in 2010.

Anheuser-Busch will apparently sell its product in all 2010 stadiums.  The Anheuser Busch Budweiser brand is well know in South Africa even though they don't directly sell their beer here.

Branding for events around the country is so easily done with printed shadenet and printed shade cloth for companies such as SAB (Castle) and Anheuser-Busch (Budweiser) which gives corporate event sponsors good reach when it comes to their brand.   Event branding using shadenet printing and shade cloth printing makes the branding of fan parks and sponsor entertainment areas easy for corporate event branding and outdoor event branding in strategic positions and event in the build-up to 2010.