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An increasing number of executives and managers from South Africa realise that now is the time to implement serious changes in their organisations’ management structures. Especially after the economic challenges of the past year, no business can develop and thrive without changing to more creative and innovative management practices. 

The answer of exactly how to achieve this new way of management is offered in the upcoming Reinventing Management Conference, to be held on Thursday, 20 May 2010 in Midrand, Johannesburg − brought to you by Symphonia Leadership Development in collaboration with the South African Organisational Development Network (SAODN) and endorsed by partners Wits Business School, Destiny Magazine, IPM, Finweek and MLab. 

Here business leaders, executives and managers will gain valuable knowledge from a world renowned business expert and researcher. Keynote speaker Julian Birkinshaw will show delegates how Management 2.0 can help them to apply alternative and innovative management practices in their organisation – paving the way to newfound success.

Julian Birkinshaw is a professor and Deputy Dean of the London Business School as well as the director and co-founder of Management Lab (MLab), a non-profit research organisation dedicated to management innovation, with a mission to accelerate the evolution of management. Together, with his partner and MLab co-founder Gary Hamel, Julian Birkinshaw focuses on strategy and management of multinational firms, corporate entrepreneurship and management innovation. 

He is also a widely published author and his new book “Reinventing Management: Smarter Choices for Getting Work Done”, is to hit the shelves this month. 

At the conference, delegates will be shown how failure of management ultimately led to the international financial crisis we are facing. Management 2.0 also shows the way for management to become a source of advantage for organisations. 

Web 2.0 technologies and a new generation of employees are a driving force behind the much needed changes in current management practices. Thanks to the research done by Julian Birkinshaw and MLab, there are already practical examples (in South Africa and abroad) of the successful implementation of these new management methods. 

The conference will serve as a platform for company representatives to share their own experiences of reinventing management, with specific reference to changes made according to the Management 2.0 principals. Both global and local context on the subject of innovation and reinventing management will be highlighted − utilising some off-beat, yet highly impactful facilitation techniques to truly shift the learning and experience in large group events.

Delegates will be immersed in the latest innovation thinking from some of the global and local masters in leadership, change and innovation, including presentations from representatives of Santam, Deloitte, Instant Grass and the University of Applied Sciences Northwestern Switzerland Business School. 

Delegates can expect to gain more insight and understanding into the problems of modern management. They will also receive the tools to help their organisation identify what needs to be done and how to implement the reinvention of current management principles.

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