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Send  Share  RSS  Twitter  21 Jan 2010

INFOTECH: Pay As You Go Internet Access

 





Recent Gauteng Business News

Pay as you go, a model popularised by cell phone operators as a way of paying for airtime in flexible amounts, is a system well understood in South Africa. Now, pay as you go models for internet access are giving people choice and control over their usage and enabling far more South Africans to work, play and transact over the net.

The alliance between the mobile payment product, mimoney and Wireless G’s G-Connect means that even people without a bank account or a credit card can pay for their internet access as they go, and pay online.

mimoney, powered by Standard Bank, is an mobile voucher that works like cash, and is loaded onto the phone to be used where traditionally one could only use a credit card. For young people and those who do not have, or are nervous about using a credit card to make online payments, mimoney is a great option.

Wireless G specialises in setting up Wi-Fi hotspots, and has the largest Wi-Fi network in South Africa. In June this year Wireless G introduced the G-Connect product, a top up account service that provides internet access on all three systems, ADSL, 3G and Wi-Fi, from one account on pay as you go terms.

G-Connect is targeting those who prefer not to commit to a monthly contract due to having different access needs at different times. The top up model adopted by Wireless G is ideal for the South African market which indicates a preference for controlling usage and access according to budget.

With a G-Connect account, “you don’t lose what you don’t use”, so leftover data capacity rolls over to the next month. Where mimoney fits in is that this electronic payment product bridges the gap between the cash economy and the electronic transacting environment, giving people the ability to pay for their top ups using cash (that has been converted into mimoney on their phones) to make electronic purchases such as buying more data online.

The G-Connect account service has a per-MB pricing model where the price depends on the technology used, but the user has the option of any one of the three. This is a solution for people who would prefer to use the less expensive ADSL option at home, but may need to access their 3G or Wi-Fi when they are on the road. The company has also introduced a Happy Hour rate which provides consumers with lower pricing between 17:00 and 20:00.


 
 
 
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