Substantial interest was shown before the draw, flights and 2010 accommodation are destination and match dependent. Now that teams and matches are drawn, airlines are expecting a rush of bookings and confirmations of enquiries received previously. The majority of bookings received to date are from large groups and charter bookings.

“The attention of the world is focused on South Africa today,” says Mango CEO Nico Bezuidenhout, “and will be for the next 188 days. We are presented with a unique opportunity to showcase our country and gain medium to long term economic benefits. South Africa has the potential to become a global sporting hub and, as one of only a few countries to host all three major disciplines’ World Cup events, we are well positioned as a mega-event destination.”

He adds that while the tournament presents a massive commercial opportunity, South Africans should take a prudent approach to pricing. “Airlines that are charging nearly R 10 000 for a return flight between Johannesburg and Cape Town are not contributing to the national effort. Mango does recognise the opportunity but we have elected to manage our fares well within reason and offer normal peak pricing.” Bezuidenhout says that Mango will charge between R 2000 and R 4500 at the upper level with demand dictating the availability of lower fares.

Mango will increase its capacity by 25% during the tournament through the introduction of additional scheduled flights and charter business. It will also operate for 24 hours a day.