BUSINESS: CADAC Partners with Interface Digital to Help Reignite Its Proudly South African Brand
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SYNONYMOUS with the great outdoors and “living the braai life”, the CADAC brand has been entrenched in South African society since its launch in 1948. Through its new partnership with marketing and technology agency, Interface Digital, CADAC is looking to reaffirm its status as South Africans’ #1 braai-time companion.
“We set about looking for an agency that not only had the desired capabilities and credentials to deliver on our mandate but, most importantly, we wanted to find a partner that understood our business and what it stands for,” says Elena Forno-Nash, Managing Director of CADAC International.
“From our first meeting to subsequent initial campaigns, the Interface Digital team has consistently proven their ability to clearly understand our market, our customers and our culture . . . in essence they have quickly become an integral part of our company showing their passion in living the braai life with conviction, reflected in the campaigns that we have launched and run with already”.
Interface Digital is a Google Premier Partner agency and has been on the forefront of the South African digital marketing and technology industry for over 22 years.
“Like all agencies in our space it has not always been smooth sailing to get where we are today,” says MD, Dennis Armstrong. “Past mistakes were made and learnt from, helping us build a company that prides itself on finding the essence of our clients’ problems and then responding to it with verve and a commitment to deliver top quality work.”
Interface Digital won the CADAC account in July 2017 with social media campaigns first aimed at National Braai Day and now Halloween. Initial success has been significant, with campaigns outperforming engagement targets by over 200%.
“Great (smart) marketing principles have not changed,” says Armstrong. “At the core it’s still about talking to the right people, at the right time, with the right message to help them move through their path to purchase – social media is just one of the channels that helps us deliver positive results but, certainly, we’ve been very happy with our performance to date.”
In partnership with Interface Digital, CADAC hopes to further build on its premier position as South Africa’s most loved outdoor brand.
“We live in an amazingly diverse country where just about everyone loves soaking up the sun and having a good time,” says Forno-Nash. “Whether you prefer making a vegetarian stir-fry or are cooking up a traditional meaty feast, our goal is to ensure our products deliver the goods in terms of innovation, reliability, quality and ease of use.
We invite all South Africans to get outside, get cooking and enjoy living the braai life with CADAC.”
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