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EXPO: Innovative Africa World Expo to Boost Market Access


Recent Gauteng Business News

An exciting new trade show débuts in Johannesburg this year, intended to boost access to markets, increase new business opportunities and expand trade networks across Africa.

Access to Markets

“Africa World Expo will be a tried and tested product showcase and business networking platform for companies to reach out to the constantly growing consumer markets spreading across Africa,” explains Anina Hough, Director of Trade Africa Initiatives South Africa, the organisers of AWE.

“The show’s format is designed to boost access to customers and markets for small to medium South African enterprises by enhancing engagement between suppliers and buyers ‘on the ground’ at the show,” adds Hough.

“Africa World Expo will give entrepreneurs, traders, importers, exporters, manufacturers, retailers and business owners ready access to a broad range of markets, from local to continental, as well as global.”

Added Value Initiatives

Three co-located initiatives will add even more value for show exhibitors and visitors. The South African Small Business Initiative, the Retail Procurement Arena and the Women in Business and Trade showcase will focus on boosting market access.

“Another exciting innovation at AWE is that the show is a pioneering project by a group of business women from various sectors uniting to create a 21st century benchmark event in the exhibition industry in South Africa,” adds Hough. “Our all-women exhibition organising team compromises over 85 years of combined experience in the exhibition industry!”

Africa World Expo is supported by leading women’s organisations such as the African Women in Supply Chain Association (AWISCA), the Xanopia Women’s Business Group and the Commonwealth Business Women’s Network. “One of the show’s main objectives is to provide women with practical skills, business tools, knowledge and insights to create their own business networks and motivate them to build successful businesses,” says Hough. “We are very excited about this new exhibition and its emphasis on opportunities for women.”

Commenting on their decision to support AWE, Lebo Letsoalo, Founder of the African Women in Supply Chain Association (AWISCA), said: “The AFRICA WORLD EXPO focuses on bringing industries together to facilitate trade relationships. The Supply Chain remains imperative in such initiatives. The Expo provides access to primary sectors such as import/export, as well as logistics and distribution service providers”.

The event aims to attract:

· Small, Small-to-Medium and Medium Enterprises
· Local and International Merchandise Traders
· Exporters, Importers, Entrepreneurs and Manufacturers
· Trade Management Services Providers
· Government and Investment Agencies
· Women-owned Enterprises

Broad Industry Showcase

Key sectors on show include tools, DIY and building supplies; a broad range of retail-ready products, manufacturing and beneficiation - as well as components/equipment used in manufacturing and beneficiation processes; food and beverages and agro-processing; tourism, healthcare, logistics, transport and shipping. Other sectors include home, decorative and leisure goods; furniture and appliances; electrical and electronic goods; textiles, fashion, footwear and accessories. Export and trade development and investment promotion agencies, as well as various government agencies, will also exhibit at AWE.

“The first of its kind, the AWE exhibition has already garnered considerable interest from some business sectors,” adds Hough. “We anticipate a healthy boost for the regional economy thanks to the networks formed at the expo,” concludes Hough.

The exhibition will be held from Sunday 30 July to Tuesday 1 August 2017 at the following times: Sunday and Monday from 10h00 to 17:00 and on Tuesday from 10h00 to 16h00.

For more information contact Anina Hough from Africa Trade Initiatives on +27(0)83 260 81 31

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