Business: Market Upbeat About IP Africa ’09
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Specialised Exhibitions has entered into a joint venture with Imago Communications, organisers of the leading B2B events for the ICT market in the UK, to bring their award winning IP Expo brand to the South African market.
IP Africa ‘09 is the most comprehensive event covering the four key areas of Mobility and Wireless, Unified Communications, Virtualisation and the underlying Network Infrastructure and Security. It is designed and targeted at CIO’s and decision makers investing in technology and solutions that deliver true enterprise flexibility.
Event organiser Linda Kruger is not surprised by the exceptional interest in the event. “It was expected that IP Africa ’09 would attract huge interest considering its uniqueness, never seen on the African continent. The show will feature over 60 education sessions presented by industry experts, providing education and information on all of the latest trends and developments around convergence.”
Kruger says the events success has been proven in the UK. “The format is very different from a traditional exhibition and the entire event packaging yields a better return on investment. It is more conference driven and includes meeting modules to allow for one-on-one interaction.”
At the heart of IP Africa ’09 is the Education Seminar programme with four theatres covering key convergence themes. It is designed for business and IT professionals involved in implementing converged IP network solutions. Industry experts will provide visitors with guidance on the essentials of converged IP networking and customer case studies will help them identify the best practical solutions by providing an insight into how leading commercial organisations and Government are addressing convergence.
“IP Africa ’09 is extremely focused and offers exhibitors the ideal platform to meet potential customers,” she explains. “Topics will include what Unified Communications can deliver to the enterprise, the Return on Investment model and how it can be sold to the wider business, key Unified Communications applications, how these solutions are being deployed, the benefits they deliver, and the role of Unified Communications in a collaborative business.”
With virtualisation being the buzzword at the moment, it is often used to refer to a wide variety of technologies covering platform-, server-, application-, desktop- and network virtualisation. Industry thought leaders will paint a picture of what virtualisation entails and how organisations can benefit by reducing costs, creating business agility and delivering business process automation. They will also share their views of the future for this strategically important area of IT.
Cloud computing is also becoming an alternative and companies are fast starting to realise the benefits of bursting into the cloud as they require additional resources. Visitors can learn how not to make huge upfront investments in excess capacity to cater for peak periods.
Convergence brings an unprecedented focus on the network as a critical business platform and the implications are immense. The Network Infrastructure Theatre will explain what IP and convergence really mean and will focus on the future network. A series of expert presentations will help customers find the right combination of infrastructure, networks and devices essential for successful corporate deployment.
Network Infrastructure customers are increasingly looking beyond their wire line-dominated worlds and wanting to take their voice, data and video requirements with them. Through a series of expert presentations, the Wireless and Mobility Theatre highlights the practical steps organisations should take. It shows how suppliers can effect valuable transformational change through the delivery of advanced wireless devices, networks and mobility services.
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