Retail: Burchmore's Announces National Sale Of All Sales
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A total of 1 200 cars will be up for grabs, all at wholesales prices. “We will be offering prices like never seen before,” reveals Darryl Jacobson, managing director of Burchmore’s.
Just one example is a 2007 Mercedes-Benz S600. This car retails for R1.4 million, but its price tag at the Sale of all Sales will be a mere R950 000. This is a similar vehicle to the one controversially given to the Minister of Transport. “It has every single imaginable feature,” notes Jacobson. “It even has DVD players in the headrests!”
Not only luxury cars will be sold. “At the other end of the scale, there will also be bargains galore,” notes Jacobson. For instance, the company will be selling a 2003 Hyundai Accent for a mere R38 000. The retail price of this car is R56 000; therefore the vehicle will be discounted by a whopping 32%.
Vehicles will be sold off the floor (as per a conventional car dealership), as opposed to knocked down on auction.
The national Sale of all Sales is being planned because Burchmore’s needs to dispose of excess stock. “It is our financial year end, hence the timing of the sale,” comments Jacobson.
In September last year, Burchmore’s held its first-ever Sale of all Sales. The 1000-vehicle sale – held at the Johannesburg Expo Centre, Nasrec, in Johannesburg – was a massive success, with an incredible 810 vehicles sold. A total of 2 600 people attended the event.
Following its success, Brand Pretorius, chief executive officer of McCarthy Limited, commented that the success of the sale was due to the value proposition on offer. “It is common knowledge that the used car market has become extremely price sensitive. Burchmore’s is mindful of this trend and therefore it offered an extremely wide selection of vehicles at wholesale prices, offering compelling value as well as convenience. It is clear that the buying public out there is very receptive to efforts by motor retailers to make vehicles more affordable,” he noted.
Thousands of prospective buyers visited the sale and inspected the vehicles that were displayed in Hall 6. Because of the wholesale prices on offer, many of the vehicles were snapped up by dealers. However members of the public also got in on the action, scooping some sensational deals in the process.
Jacobson noted there was a huge amount of interest. “This proves what I have always maintained; that there is no dip in demand for used vehicles. Yes, rising household bills are beginning to affect consumer confidence. But South African motorists are still buying as many used vehicles as in the past; it’s just that value for money is now even more important than ever before,” he pointed out.
The second Sale of all Sales took place in November last year, in KwaZulu-Natal. Once again, it was a resounding success, with a whopping 92% of the vehicles sold. Some 2 500 people attended the event, an unprecedented crowd at a Durban vehicle sale.
According to Jacobson, 460 used cars were sold over a single weekend. "We had 500 vehicles on the floor – we were thrilled at the success of the event," he noted.
Pretorius said the sale exceeded "even the most optimistic expectations". "Considering that the KwaZulu-Natal market is a quarter the size of the Gauteng market, we did incredibly well," he commented.
Given the success of these two prior events, Burchmore’s is expecting record crowds to pour into its three branches. “The previous two sales were incredibly successful because of two reasons: we offered a massive choice and we sold the vehicles at wholesale prices. We are offering precisely the same value proposition at our national sale. Therefore we believe that the event will be a resounding success,” predicts Jacobson.
Finance and warranties will be available to buyers throughout the national Sale of all Sales, as will expert used car purchasing advice.
Business News Sector Tags: Motoring| Retail|