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AWARDS: McCann Scoops a Digital Award at the African Cristal Festival!

 





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McCann Johannesburg, the flagship and largest office on the continent for the McCann Worldgroup, is proud to declare their win of an EMERALD Award in the Digital and Mobile Online Film category at this year’s African Cristal Festival. Aimed at bringing together the entire media and communication industry to network and to promote regional culture through dedicated competitions, conferences and debates, the African Cristal Awards celebrate African creativity in advertising and media.

The online video titled ‘Blood, Sweat and Tears’ was produced for Portfolio Night 2014, which is a global initiative that seeks to address the challenges young creatives face when trying to break into the advertising industry. Portfolio Night, of which McCann Johannesburg has the exclusive local hosting rights, takes place in 24 cities globally with up to 1800 students concurrently in each country’s respective time zone.

“McCann Johannesburg has been investing heavily in developing our digital capabilities over the past year, and it is great that we are now starting to see the fruits of this labour,” says McCann Johannesburg General Manager Digital, Clyde Mallon.

“Given the explosive growth that digital marketing has experienced in social media and mobile communication, McCann Johannesburg is investing in setting the standard for innovation and creativity on the Internet for businesses. This award is a testament to the skill, ingenuity, and vision of our team,” says McCann Executive Chairman of Africa and CEO of South Africa, Fraser Lamb.

“It is great to know that our blood, sweat and tears are not in vain,” says Clyde.

Click on the following link to view the award-winning entry: http://vimeo.com/94983819


 
 
 
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