Gauteng Business News

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EXPO: SAITEX Means Big Business


Recent Gauteng Business News

Africa’s biggest general trade show, the Southern African International Trade Exhibition (SAITEX) celebrated its 21st year of boosting business opportunities across the continent, giving more than 850 companies from 34 countries a stellar opportunity to showcase products and services to thousands of eager trade visitors. The massive show once again lived up to its reputation for linking like-minded business owners, expanding networking circles, delivering qualified leads and successful business deals.

Held at Gallagher Convention Centre from 22 to 24 June, SAITEX saw over 14 500 visitors and delegates from 44 countries - several of these joining the show for the first time, from countries such as Ethiopia, Gambia, Guinea-Bissau, Réunion, South Korea and Ukraine. “It is truly gratifying to see new countries involved in SAITEX and raising the international profile of the exhibition,” said show organiser John Thomson of Exhibition Management Services.

Strategic Business Partnerships

A significant milestone was achieved when the Johannesburg Chamber of Commerce and Industry (JCCI) signed a Memorandum of Understanding (MOU) with China Technology Investment and Trade (CTIT) as a result of discussions at SAITEX aimed at boosting trade opportunities between the two countries.

“The MOU will support a bilateral agreement by engaging business activities in imports, exports and creating partnerships,” said Alexander Potgieter, Chairman of the JCCI’s Midrand branch. “This agreement was possible due to the close co-operation of CTIT and event organiser Exhibition Management Services,” commented Li Zhixue , President of CTIT. “SAITEX gets better every year, and we are planning to bring more hi-tech companies to the show next year.”

Signed and Sealed

Zhauns Business Opportunity and Engineering Group concluded deals of over R5-million from leads generated through the show. “We sell affordable equipment to manufacture products such as toilet paper, roof sheets, bottling and bakery products to the SMME market to create businesses and jobs, and help alleviate poverty,” said Business Administrator Nishaat Isaacs.

Brazilian company Schulz exhibited its range of compressors, electric motors and generators to many new customers at SAITEX and signed deals worth over R1-million. “We also had enquiries from companies in South Africa, Zambia, Lesotho, Botswana and Namibia,” said Export Manager Fabio Rosa.

Gift Wrap Trading supplies diverse products including writing instruments, corporate clothing, leather products, bonsai trees, customised hampers and hi-tech products. “SAITEX was brilliant and I had enquiries from Spanish and Indian companies, as well as many African companies from Nigeria and Ivory Coast,” said Marketing Director Benje du Toit.

Rum From Africa

Zulu Rum is the first locally produced rum in South Africa, made from sugar cane grown in KwaZulu-Natal. Owner Clinton Wyness says he made about 10 solid contacts and is in discussions with three companies for the distribution of Zulu Rum in Gauteng and India. “I also made contact with a European Union trade representative which is a great opportunity, as we are looking at exporting to the EU,” said Wyness.

Repeat Exhibitors Reap Rewards

Repeat exhibitor Corrie van der Colff, owner of Rhebokskraal Olive Estate, said his stand generated 60 leads at the show - which he is still following up. “As in 2013, SAITEX was an amazing experience for us again. We have also become wiser over the years and spend more time talking with potential clients, getting detailed information on their needs. This year, we concentrated on our pitted dried olives and showed visitors how to use them in food preparation. Olives are so much more than just an ingredient in a salad,” explained van der Colff. “Our wooded Merlot and Cabernet grape Juices also drew great interest from health product dealers and Chinese visitors.”

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