Gauteng Business News

Send  Share  RSS  Twitter  13 Jun 2014

ECommerce: Spree Celebrates a Year Of Growth in the Ecommerce Industry


Recent Gauteng Business News

Spree, one of South Africa’s most popular online ecommerce sites, is celebrating the success of their first year in operation having recently added two new categories – Menswear and Beauty. With big growth plans for the coming year, they’ll also be expanding their current ranges to include highly sought after on-trend fashion in sizes 14+ while also focussing on expanding their kids and tweens ranges and bringing well known international brands on board.

General Manager of Spree, Louna Lohann headed up Media24’s first apparel ecommerce venture, the shop, two years ago. Its trial and proven success led to the birth of She believes that Spree’s combination of magazine-style content combined with expertly selected products and excellent service is what sets the online store apart in the ecommerce landscape, which is a very competitive space in South Africa. Spree experienced a positive fiscal year by exceeding their targets in the first year of trading. “From our first three months of trading to date, we have achieved 170% year on year growth in visits to, and a 250% growth in sales,” says Lohann.

Launched in April 2013, Spree was late to market and had to be extremely fast-paced to catch up to their competitors. “We’ve expanded our offering, launched new categories and vastly increased the quantity of items available in our store. Spree launched with ladies fashion and quickly expanded to include kids and babies, home décor and gifts, and more recently, beauty and menswear. All of these categories posed their own unique challenges, but we managed to overcome them; all the while maintaining our excellent service delivery record,” says Lohann.

Spree has also grown their staff complement substantially during the first year and has added additional software developers, buyers, planners, content producers, logistic managers and call centre agents to their team.

“We are a customer-centric business and very proud of the fact that we currently deliver 60% of all our orders within 24 hours and that we offer both free delivery and free 30-day returns.

“As an online department store Spree aims to make fashion, beauty and lifestyle shopping more enjoyable, accessible, convenient and easy.” According to a MasterCard Worldwide Online Shopping Survey in 2013, 12% of online shoppers in South Africa make purchases on their mobile devices, while stats released in the Effective Measures South African eCommerce Report 2014 reveals 23% of shoppers make purchases via mobile. “This increase in mobile shopping behaviour means we will be actively optimising our mobile and tablet offering as a part of our growth plans to ensure we are well positioned to accommodate demand and provide a positive e-tail experience to those growing users on mobile.” Lohann concludes.

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