Business: Opel Still to Play An Important Role in GM South Africa
Recent Gauteng Business News
Opel continues to occupy an important part of GM South Africa's future and is in fact our largest brand in this market.
The Opel Corsa Utility, which we assemble at our production facility in Port Elizabeth, has led the 1/2 ton segment of the market for the past 47 months in a row. Components for the Corsa Utility are primarily sourced from South America, South Africa, Europe and Asia. Regarding quality and customer satisfaction, according to the latest research from both Synovate and JD Powers and Associates, the Corsa Utility routinely leads its segment.
Opel remains a trusted brand that has served the South African motoring public for decades and commands a loyal following of supporters.
As a matter of routine all vehicle manufacturers, continually update their model range and often these decisions are related to the ability to price products competitively in the market place. The combination of the deterioration in the Rand/Euro exchange rate and also the decline in overall vehicle sales and therefore segment sizes in the South African market, has resulted in the rationalisation of certain vehicle models in our line up. However, it is important to note that at the same time where there are opportunities to do so, we are introducing new models to market such as the recently launched new Corsa 1.6. Sport and Opel Vivaro bus.
GMSA will continue to honour all warranties, service and maintenance plans, parts supply and all other areas of aftersales support for our vehicles, including those models which are no longer sold via our dealerships.
We have been number one for 6 years in a row with regards to customer satisfaction with service parts and together with our dealers have invested R4 Billion in our operations since 2004, leading to a strong product portfolio backed by excellent distribution and after sales support. Additionally we are focused on the continued investment in our future as demonstrated by our recent R150 million investment in our new Vehicle Conversion and Distribution Centre, our planned R220 million investment in a Pan African Parts Distribution Centre and the ongoing introduction of great new vehicles into this market, including the new Chevrolet Cruze in the third quarter of this year.
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