Gauteng Business News

Send  Share  RSS  Twitter  15 Apr 2009

Business: Refurbishment Market in Full Swing for 2010 FIFA World Cup


Recent Gauteng Business News

With the 2010 FIFA World Cup just around the corner, Hardex 2009, South Africa’s international hardware and allied products exhibition, is providing the perfect platform and timing for exhibitors to showcase their products and services. The latest economic impact study on the 2010 FIFA World Cup shows that the number of tourists entering the country during the hosting of the event will increase by 4.1% and estimates that 483 000 foreign tourists will enter the country for the event alone. The event is a catalyst for growth and improvement in the country, especially for one sector, the bed and breakfast (B and B) sector.

For the first time in this event’s history, the 2010 South African event will provide non--hotel accommodation providers as official accommodation providers for the world football championship. Approximately 10 000 non-hotel rooms will be needed for 2010. To take advantage of this, however B and Bs need to be graded by the Tourism Grading Council of South Africa to ensure they meet the World Cup's minimum requirements. Refurbishing is thus playing a major role in meeting these requirements and it is not only B and Bs that have been following this path, but major hotels, such as the Rosebank Hotel, in Rosebank, Gauteng which completely renovated and modernised itself, inside and out, at a cost of R160 billion.

Willem Marais, of Eureka DIY Solutions, one of the largest fasteners suppliers in Southern Africa and a long-standing exhibitor at Hardex, explains: “The refurbishing market is already in full swing, and set to continue into next year, up to at least the World Cup event. Hardex will provide a platform for this market as the change of season kicks in as well as the realisation that the 2010 World Cup is closer than anticipated. We will definitely be there - and with a bang.”

Eureka DIY Solutions has over 1 500 pre-packed products and is represented in over 80% of the hardware stores in Southern Africa. The refurbishing trend is also expected to continue past the event itself, as previous World Cup hosts have shown that many fans return to the host country afterwards for a holiday with their family for as long as two years following the event. With Hardware playing a major role for downstream products to the construction industry, Hardex 2009 will be taking place at the MTN Expo Centre (formerly Nasrec) from 02 – 04 August 2009. The exhibition will highlight and display hardware products and services, from plumbing and bathroom accessories, abrasives and power tools to shop fittings, sanitary ware, delivery vehicles, building products and pet accessories. Hardware retailers, buyers, building contractors and SMME’s will be afforded the opportunity to meet, and interact with a global network of hardware and allied products suppliers.

For further information, please contact Sandra Galbraith, Exhibition Director at Specialised Exhibitions on 011 835 1565 or e-mail or visit

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